butter London

butter LONDON was founded in 2005 by British entrepreneur, Sasha Muir, who identified an opportunity for luxurious yet affordable nail products. She persuaded industry veteran Nonie Creme, London’s premier fashion manicurist, to partner with her as butter LONDON’s Founding Creative Director.

butter LONDON has developed something of a cult following, long being a stalwart of London Fashion Week and with famous fans including Alexander Wang, Victoria Beckham, Calvin Klein and Issy.

It is fast becoming famous for its 3 Free nail lacquers: butter LONDON products are formulated without the use of the harmful ingredients like Formaldehyde, Toluene, DBP or Parabens.

butter London

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