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“a new brand of leather stuff to carry other stuff from the heart of Hackney”

Its not ME its YOU is a new brand of bags and accessories, created by Billi, Kitty and Jems in Hackney, East London.  The range includes clutches, totes, iPad covers, purses and wash bags.  All are leather, all bear a witty slogan.

They displayed at the East London Design Show in December 2012, had a pop-up shop pre-Christmas and they now have a concession in Top Shop on Oxford Street (launches 20 February 2013).  Quite an achievement for a young company.

I love the feel, the colours and the slogans.  They really appeal to my sense of humour, and fashion.

The only problem is, how on earth do you choose which to buy?

If you can’t get to London,  you can shop online soon at: http://www.facebook.com/itsnotmeitsyouUK/app_475378592512487